PPC FOR YOUR BLUE COLLAR WEBSITE
Get Instant Leads with Pay-Per-Click Advertising
Sometimes you can’t wait for organic rankings to climb – you need leads now. That’s where Pay-Per-Click (PPC) advertising comes in. PPC (Google Ads) allows your business to appear at the top of search results immediately for the keywords of your choice, and you only pay when someone clicks your ad. It’s one of the fastest ways to drive targeted traffic to your website or phone line, and it’s incredibly effective when managed properly.
OUR PPC APPROACH
Managing PPC involves a lot more than setting up an ad and letting it run. Our team are experts in squeezing the most value out of every dollar:
Keyword Research:
We find the most relevant and high-converting keywords for your business. This includes obvious terms (“emergency electrician”) and long-tail phrases (“how to fix a leaky pipe”, which indicate someone ready to hire a pro). We also research negative keywords, terms we don’t want your ads to show for, to avoid wasteful clicks.
Compelling Ad Copy:
We write attention-grabbing ads that speak to the customer’s needs and highlight your offer. For example, an ad for an HVAC company might say “AC Blowing Hot Air? 24/7 Fast Repair – Call Now”. This not only targets the keyword “AC repair” but also gives a strong reason to click your ad over others (24/7 availability, fast service).
Landing Page Optimization:
Getting a click is only half the battle; the visitor needs to convert into a lead. We ensure that the page people land on after clicking your ad is highly relevant and persuasive. If the ad was about a Free Plumbing Inspection, the landing page would talk specifically about that inspection offer with a simple form to schedule it. No generic pages that cause confusion. Everything is tailored to drive them to contact you.
Bid Management & Budget Optimization:
We continuously adjust bids (the amount you pay per click) to get you the best positions at the lowest cost possible. Our goal is to maximize your leads within your budget. We monitor which keywords and ads are driving results and allocate more budget to the top performers while cutting back on those that aren’t yielding ROI.
Geo-Targeting:
Since your business serves specific areas, we set your ads to show only to people in your service regions. There’s no point paying for a click from someone 100 miles away who you can’t serve. We can even adjust bids within your area; for instance, bidding more aggressively in high-value neighborhoods or towns that you particularly want to win business in.
Transparent Reporting:
With us, you’ll know exactly what’s going on. You’ll receive reports showing how many clicks and leads came from your ads, what it cost, and which ads or keywords are the most effective. We track phone calls and form submissions that result from PPC so we can calculate the true ROI, not just surface metrics.
Why You Need Our PPC Services
Running PPC without expertise can be like throwing money into a black hole. Many small businesses have tried Google Ads on their own and ended up spending a lot with little to show for it. We prevent that by managing campaigns professionally. We focus on lead quality as well as quantity, so you get calls that turn into jobs, not just website visitors.
Another benefit of PPC… it provides instant data and results. We can quickly see what’s working and refine it. And if you have seasonal promotions or need to boost business in a slow month, PPC is a lever you can pull at any time to generate a surge of interest.
Get Your Free PPC Consultation Today
Wondering if your current Google Ads campaign is performing well? Or not even sure where to start? We offer a Free PPC Consultation of your existing campaigns. We’ll examine your account for wasted spend and missing opportunities and provide recommendations. If you’re new to PPC, we can also show you how PPC can help drive more quality leads for your business.
Ready for more calls and clicks, ASAP? Contact us today for a Free PPC Consultation. We’ll discuss your goals and show how a smart PPC strategy can deliver a steady stream of customers to your business.
