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Handyman Marketing
Make Your Handyman Services the Talk of the Town
For handyman businesses, no job is too small – but that doesn’t mean you can’t think big when it comes to growing your customer base. From fixing leaky faucets and assembling furniture to minor home improvements, people in your community need a reliable handyman, and they often need one quickly. Our handyman marketing services ensure that when someone searches for help with a household project, your name stands out as the friendly, skilled professional ready to tackle it.
How We Help Handyman Services Thrive
Handyman marketing is about hyper-local presence and trust. Many clients will be repeat customers if you stay on their radar. Here’s what we do:
Local Search Optimization:
We make sure your business appears prominently for searches like “handyman [City]”, “fix sink near me”, or “furniture assembly service [City]”. This includes optimizing your website for those keywords and ensuring your Google Business Profile has the right categories (Handyman, Home Services, etc.), service area info, and contact details. Appearing in the Google Maps 3-pack is a big win for a local handyman, and we aim to get you there.
Nextdoor and Community Presence:
Beyond Google, a lot of homeowners find handymen through local apps and community boards (like Nextdoor or Facebook community groups). We guide you on leveraging these platforms — for instance, maintaining a positive presence on Nextdoor’s business recommendations or encouraging satisfied clients to mention you when neighbors ask for referrals. Word-of-mouth often happens online now, and we help you tap into that.
Repeat Business Strategies:
Marketing to past clients is huge for handymen. We can set up a simple email newsletter or periodic check-in (“Need anything fixed or improved this season?”). Even a twice-a-year email can jog a client’s memory that “Oh yes, I’ve been meaning to fix that door – let me call my handyman!” We’ll help keep you in touch without being intrusive, so you remain their go-to person for all household fixes. Additionally, we can suggest loyalty incentives, like a discount after every 5 jobs or referral bonuses, and promote those to encourage word-of-mouth.
Online Reviews & Trust:
As a handyman, you often build relationships with clients over multiple visits. We’ll help amplify that trust factor by getting reviews that highlight your reliability, friendliness, fair pricing, and quality of work. Someone reading “John was on time, fixed everything on my list, and even gave me tips to prevent future issues” in a review will be keen to hire you. We monitor and respond to reviews too, showing you’re engaged with your clients and appreciative of their feedback.
Reviews and Reputation:
Homeowners won’t let just anyone into their home. We help you accumulate glowing reviews that mention things like your attention to detail, cleanliness (no paint splatters left behind!), and reliability. We’ll integrate those testimonials into your site content as well. If you have any affiliations (like being a certified installer of a particular product, or a member of a professional painters association), we’ll highlight those credibility markers too. All of this goes towards painting a picture of trustworthiness that puts potential customers at ease.
Social Media:
We’ll build out a custom social media strategy designed to showcase your versatility and expertise as a handyman. From content planning to platform-specific tactics, we’ll create a consistent and engaging presence that highlights your services—whether it’s repairs, installations, or home improvements. We’ll feature project spotlights, quick home tips, seasonal maintenance advice, and client testimonials to build trust and stay top of mind. By combining strong visuals with localized content and audience engagement, we’ll turn followers into loyal customers and position you as the go-to handyman in your area.
Be the Neighborhood’s Trusted Handyman
By boosting your online presence and staying connected with your community, we help ensure your schedule stays booked and your phone keeps ringing. You’ll spend less time waiting for leads and more time doing the work you love – solving problems and helping your neighbors.
Ready to build a bigger client list one small job at a time?
Contact us for a Free Consultation. Let’s hammer out a marketing plan that nails the needs of your handyman business and drives more customers your way.
