As a general contractor, you juggle many types of projects – from kitchen remodels and home additions to commercial build-outs. To keep your crew busy and your business growing, you need a steady pipeline of projects. Our marketing services for general contractors are designed to showcase your craftsmanship, credibility, and capabilities, ensuring you’re the top choice for construction and remodeling projects in your area.
Homeowners and businesses entrust general contractors with major projects, so they choose carefully. We help you put your best foot forward online and reach those serious clients:
We’ll create a stunning website (or enhance your existing one) that highlights your portfolio of past projects with high-quality photos, project descriptions, and client testimonials. Seeing is believing – when prospects see the quality of your work and read success stories from happy clients, they’ll feel confident reaching out for their big project.
We optimize your site to rank for searches like “home remodeling contractors [City]”, “commercial construction company [Region]”, and other relevant keywords. We’ll also get your business appearing in local map results. When someone searches for a trusted contractor, your name will be prominently displayed, along with great reviews and a link to your portfolio. Essentially, we make sure your business is visible wherever high-intent customers are looking.
For high-value leads, we can run Google Ads targeting specific project types or locations (for example, “kitchen renovation [City]” or “licensed general contractor near me”). These ads ensure you’re considered by people actively seeking services. We can also utilize social media ads to showcase dramatic before-and-after project photos, inspiring homeowners considering a renovation to click and learn more about you. Visuals of your work can be incredibly persuasive on platforms like Facebook or Instagram.
We position you as an authority with helpful content. Perhaps blog articles like “Top 5 Things to Look for in a General Contractor” or “Home Addition Planning: What Homeowners Need to Know” – content that both boosts your SEO and helps educate prospects on what to expect. This not only brings more visitors via search engines but also builds trust in your expertise. A well-informed prospect who has read your content may already feel more comfortable with you by the time you speak.
Getting traffic is just the start—we focus on turning clicks into customers. From optimized landing pages and compelling calls-to-action to simplified booking flows, we’ll refine every step of your user journey. Our goal is to increase quote requests, service calls, and booked jobs by ensuring your site not only attracts but converts.
We guide you in collecting reviews from happy clients and endorsements from partners (architects, designers, etc.). Many clients will research extensively before choosing a contractor, and seeing a solid track record of satisfied customers (with projects delivered on time and on budget) can tip the scales in your favor. If any negative feedback exists online, we’ll help address it and push the positive stories to the forefront, so your online reputation reflects the quality work you deliver.
The only thing better than a full project calendar is having the freedom to choose the best projects. By increasing your lead flow and visibility, we aim to give you that freedom. You focus on quality construction and managing projects – we’ll focus on making sure you never run short of new opportunities.
Contact us today for a Free Consultation and let’s create a marketing blueprint to take your general contracting business to the next level.
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